What the 6 weeks look like
You’ll take part in short, guided sessions to learn how AI tools can support your sales, marketing, customer support and operations.
You’ll try simple, ready-made tools that connect to what you already use - like your website, online store, or payment systems - with support from experts and other founders.
Time commitment
2–3 hours per week
Mode
Fully online
Final in-person event
London or Berlin
Built for small businesses
This program is for founders who:
Run a revenue-generating business under five years old.
Are based in the UK or Germany.
Have fewer than 10 employees and under 1M€ in annual revenue.
Want practical ways to use AI to reduce manual work and support sales, customer communication and operations.
By “founders,” we also mean small business owners and co-founders who lead the day-to-day direction of their company.
No coding. No technical background. Just a small business and a willingness to try something new.
Why Founders Join
Make everyday work lighter
Learn where simple AI tools can reduce manual work and free up time for what matters most in your business. Get clear guidance on customer trust, data use and basic risks with agentic AI.
Start from where you are
Explore ready-made tools that work with common e-commerce and payment platforms - without developers or complex setup.
Learn with people like you
Join a trusted peer group of founders with access to mentors and practitioners
Grow with confidence
Get clear guidance on customer trust, data use and basic risks, so you can move forward in a way that's fair to customers and good for your business.
Why founders join
Make everyday work lighter
Learn where simple AI tools can reduce manual work and free up time for what matters most in your business. Get clear guidance on customer trust, data use and basic risks with agentic AI.
Start from where you are
Explore ready-made tools that work with common e-commerce and payment platforms - without developers or complex setup.
Learn with people like you
Join a trusted peer group of founders with access to mentors and practitioners.
Grow with confidence
Get clear guidance on customer trust, data use and basic risks, so you can move forward in a way that's fair to customers and good for your business.
Simple tools,
real help
In this program, “Agentic AI tools” means things that can help you with everyday tasks, such as:
Helping customers find the right products
Handling of sales
Improving listings and orders
This is called “agentic commerce” and we focus on what it means in practice - tools that make daily business work easier and more reliable.
INCO Entrepreneurs Program
Practical, founder-first support at a global scale
8,000+ businesses supported
140+ countries
Hands-on coaching, mentoring and founder communities
INCO focuses on helping entrepreneurs who don’t always have equal access to innovation programs and business networks - so more small businesses can build stronger, more resilient operations in a changing digital economy.
A simple way to get started
1
Apply
Submit a short form by May 31st (23.59 GMT) about your business and what you want to try.
2
Short call
If shortlisted, we’ll invite you to a 10-minute chat to learn a bit more about you and your business.
3
Final selection
If selected, you’ll receive an offer by email. Once confirmed, we’ll share onboarding details and next steps.
FAQs
Thanks to the funding from Paypal, this program is completely free.
Yes, absolutely. The program is designed with busy entrepreneurs in mind, whether you're working on your company full-time or have other commitments. We provide a flexible schedule and advance timetables to help you carve out time for the program around your existing responsibilities.
The deadline to apply is May 31st, 23.59 GMT
Yes, you need to be registered in the UK or in Germany to join this program.
The program will start in July and September (no activity will be planned in August)
Applications are reviewed on a rolling basis, so we encourage you to apply as early as possible. You should hear back from us within a few weeks after the application submission.
Yes. By “founders,” we also mean small business owners and co-founders who lead the day-to-day direction of their company.
Yes, as long as they’re co-founders with leadership roles and meet our overall criteria.
The program is fully online. Selected founders will also attend a final in‑person event in London or Berlin.
Reach out to us at shift@learning.inco-group.co and we’ll be happy to answer your questions.
